Oliveira Almeida Handelsmerkidentiteit deur Ricardo Filipe Lopes da Silva

Die ontwerp Oliveira Almeida Handelsmerkidentiteit deur Ricardo Filipe Lopes da Silva is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2022

Oliveira Almeida Handelsmerkidentiteit

deur Ricardo Filipe Lopes da Silva

Kliënt: Oliveira de Almeida Advogados

Wenner van die A' Design Award in Yster in die Grafika-kategorie

10,710

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #126100

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Oliveira Almeida Handelsmerkidentiteit

Om die missie te hê om die regte sake te verdedig en onskatbare regsbewyse saam te stel ten einde doeltreffende oplossings vir kliënte te bring, verg baie organisatoriese dissipline en buigsaamheid. Die handelsmerk beeld hierdie pogings deeglik uit en gaan verder as die visuele identiteit. Om die logo in 'n kantoortoestel te verander, stel nie net dokumentasie saam nie, maar help ook die handelsmerk om in kliënte se geheue vas te steek.

Die Erkenning

Oor die A' Design Award in Yster

Oliveira Almeida Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Oliveira Almeida Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Oliveira Almeida Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Afmetings & Verpakking: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Etikette: law, order, tradition, lawyers, law firm, brand, paper clip,
Produksietegnologie: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Ontwerpuitdaging: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Navorsing: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspirasie: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Projekduur: February 2020 to April 2020 in Curitiba, Brazil
Bedryfsvloei: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Beeldkrediete: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.