Transam Carriers Handelsmerkidentiteit deur Maksim Zinchuk

Die ontwerp Transam Carriers Handelsmerkidentiteit deur Maksim Zinchuk is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

Transam Carriers Handelsmerkidentiteit

deur Maksim Zinchuk

Kliënt: NUMZ Graphics

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Kleure

Die Ontwerp

Oor Transam Carriers Handelsmerkidentiteit

Transam Carriers is 'n handelsmerkidentiteit wat geskep is vir 'n vervoer- en logistieke verskaffer gebaseer in Toronto, Kanada. Die identiteit is gebou rondom die Zubr, of Europese Bison, 'n dier van Oos-Europa wat uniekheid en krag simboliseer. Die kop van die dier is inpas in 'n driehoek, en 'n skuinse pasgemaakte lettertipe gee die logo 'n dinamiese voorkoms. Geel en swart is die twee primêre kleure. Die styl word toegepas op korporatiewe vragmotors, die webwerf, sosiale media, kantoorbenodigdhede, advertensies en promosieprodukte. Geel driehoeke in die grafika maak die handelsmerk herkenbaar binne die bedryf.

Die Erkenning

Oor die A' Design Award in Brons

Transam Carriers Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Transam Carriers Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Transam Carriers Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Afmetings & Verpakking: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Etikette: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Produksietegnologie: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Ontwerpuitdaging: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Navorsing: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirasie: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Projekduur: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Bedryfsvloei: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Spanlede: Designer: Maksim Zinchuk
Beeldkrediete: Maxim Zinchuk, NUMZ Graphics