Cidih Handelsmerkidentiteit deur Peng Wang

Die ontwerp Cidih Handelsmerkidentiteit deur Peng Wang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2023

Cidih Handelsmerkidentiteit

deur Peng Wang

Wenner van die A' Design Award in Yster in die Grafika-kategorie

9,134

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142225

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Cidih Handelsmerkidentiteit

Cidih is 'n handelsmerkidentiteit wat ontwerp is vir 'n opvoedkundige en wetenskaplike navorsingsbasis in Milaan, Italië, wat gesamentlik deur Tsinghua-universiteit en Politecnico di Milano gebou is. Die letters C en D vorm positiewe en negatiewe vorms van mekaar, wat die eenheid van teorie en praktyk en die inklusiwiteit van 'n internasionale platform simboliseer. Die halfsirkel in die middel suggereer 'n opkomende son. Die letter H verteenwoordig "hub" (spilpunt), en die negatiewe vorm daarvan bevat die silhoeët van die naam. Die identiteit word toegepas op gedrukte materiaal, digitale bewegwysering, webwerwe, skerms, snyplate en akriel.

Die Erkenning

Oor die A' Design Award in Yster

Cidih Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Cidih Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Cidih Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Afmetings & Verpakking: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Etikette: Brand Identity, Logo, VI
Produksietegnologie: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Ontwerpuitdaging: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Navorsing: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspirasie: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Projekduur: The project was started in November, 2020 and put into operation in May, 2021.
Bedryfsvloei: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Spanlede: Peng Wang