Spot On Interaktiewe Lig Installasie deur Responsive Spaces and Michael Holzer

Die ontwerp Spot On Interaktiewe Lig Installasie deur Responsive Spaces and Michael Holzer is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Goud in die Installasie-ontwerp-kompetisiekategorie.

GoudInstallasie· 2023

Spot On Interaktiewe Lig Installasie

deur Responsive Spaces and Michael Holzer

Kliënt: Creative Region / City of Linz

Wenner van die A' Design Award in Goud in die Installasie-kategorie

540,171

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144465

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Spot On Interaktiewe Lig Installasie

Leë winkelvensters is vervelig. Veral weens die Covid-19-pandemie het leë winkelvensters 'n selfs meer dringende saak vir die stad Linz geword. Maar veral, op wonderlike plekke regdeur die stad, is daardie ruimtes ook ongebruikte aanbiedingsareas wat intussen goed gebruik kan word. Daarom hierdie unieke winkelvenster installasie en die konsep van "Spot On" daaragter ontwikkel is. Interaktiewe liginstallasies verander leë vensters in boeiende en buitengewone kunsstukke, terwyl dit ook plaaslike besighede 'n waardevolle tydelike verhoog bied. Ons. Liefde. Linz.

Die Erkenning

Oor die A' Design Award in Goud

Spot On Interaktiewe Lig Installasie is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Spot On Interaktiewe Lig Installasie 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Spot On Interaktiewe Lig Installasie wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Afmetings & Verpakking: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Etikette: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Produksietegnologie: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Ontwerpuitdaging: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Navorsing: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasie: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Projekduur: Since August 2021 in Linz
Bedryfsvloei: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Spanlede: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Beeldkrediete: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus