Spectrum Illustrasie deur Arata Yokoyama

Die ontwerp Spectrum Illustrasie deur Arata Yokoyama is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2023

Spectrum Illustrasie

deur Arata Yokoyama

Kliënt: Arata Yokoyama

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,792

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144936

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Spectrum Illustrasie

Spectrum is 'n digitale illustrasie wat Japannese straatmode uitbeeld in die styl van Japannese anime. Die werk vermy fotorealisme en pas lewendige kleure op 'n plat wyse toe wat nogtans optisch natuurlik voorkom. Die agtergrond verteenwoordig die neonligte van Tokio, met vorms wat vetmoedig vereenvoudig is vir 'n skerp, plat en helder effek. Elemente van Westerse grafiese ontwerp word gekombineer met Japannese karakter-illustrasie. Spectrum is met Adobe Photoshop CC geteken. Die doel is om die styl duidelik te maak vir gehore binne en buite Japan.

Die Erkenning

Oor die A' Design Award in Brons

Spectrum Illustrasie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Spectrum Illustrasie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Spectrum Illustrasie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Afmetings & Verpakking: 8000 x 5678 pixel, 400dpi, RGB
Etikette: street fashion, anime, character design, japanese illustration, vivid color
Produksietegnologie: Drawing with Adobe Photoshop CC
Ontwerpuitdaging: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Navorsing: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspirasie: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Projekduur: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Bedryfsvloei: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Beeldkrediete: #1: Illustrator NaBaBa, Private Work, 2020.