Transatlantic Innovation Week Gebeurteniskommunikasie deur Stefan Maier-Wimmer

Die ontwerp Transatlantic Innovation Week Gebeurteniskommunikasie deur Stefan Maier-Wimmer is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

YsterReklame· 2024

Transatlantic Innovation Week Gebeurteniskommunikasie

deur Stefan Maier-Wimmer

Kliënt: U.S. Konsulat München

Wenner van die A' Design Award in Yster in die Reklame-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153141

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Transatlantic Innovation Week Gebeurteniskommunikasie

Die Transatlantiese Innovasieweek, georganiseer deur die Amerikaanse Ambassade en al vyf konsulaat-generaals, is 'n meerdaagse gebeurtenis wat fokus op die Duits-Amerikaanse vennootskap en sy breë innoverende krag. Onder hierdie jaar se motto kreatiwiteit sonder grense, is 'n gebeurtenisvideo, landingsblad en 'n volledige sosiale media-gereedskapstel ontwerp vir die gebeurtenisvennote. Die sleutelbeeld van die gebeurtenis kombineer die motto met die idee van vennootskap as die oorkoepelende boodskap.

Die Erkenning

Oor die A' Design Award in Yster

Transatlantic Innovation Week Gebeurteniskommunikasie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Transatlantic Innovation Week Gebeurteniskommunikasie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Transatlantic Innovation Week Gebeurteniskommunikasie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Etikette: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Produksietegnologie: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Ontwerpuitdaging: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inspirasie: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Projekduur: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Bedryfsvloei: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Spanlede: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht