Travel Buddy Blaaier-speletjie deur Stefan Maier-Wimmer

Die ontwerp Travel Buddy Blaaier-speletjie deur Stefan Maier-Wimmer is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

YsterReklame· 2024

Travel Buddy Blaaier-speletjie

deur Stefan Maier-Wimmer

Kliënt: Holidayextras.de

Wenner van die A' Design Award in Yster in die Reklame-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153173

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Travel Buddy Blaaier-speletjie

Travel Buddy is 'n interaktiewe avontuur wat Holiday Extras se produkte op 'n speelse manier ten toon stel. Die parallaks-spelwêreld skep 'n virtuele reiservaring terwyl spelers navigeer. In die rol van 'n reismaatjie, lei spelers 'n paartjie met vakansiebeplanning en bied wenke vir 'n suksesvolle reis. Die advies lei tot 'n humoristiese reistipe-toets wat jou vakansiegedrag ontbloot. Benewens die verkenning van die produkreeks, kry spelers insig in hul eie reisvoorkeure.

Die Erkenning

Oor die A' Design Award in Yster

Travel Buddy Blaaier-speletjie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Travel Buddy Blaaier-speletjie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Travel Buddy Blaaier-speletjie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Afmetings & Verpakking: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Etikette: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Produksietegnologie: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Ontwerpuitdaging: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspirasie: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Projekduur: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Bedryfsvloei: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Spanlede: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel