Yonghe Handelsmerkidentiteitontwerp deur Jan Creation Boutique Co.Ltd

Die ontwerp Yonghe Handelsmerkidentiteitontwerp deur Jan Creation Boutique Co.Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2024

Yonghe Handelsmerkidentiteitontwerp

deur Jan Creation Boutique Co.Ltd

Kliënt: Yonghe Medical

Wenner van die A' Design Award in Brons in die Grafika-kategorie

13,519

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #157156

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yonghe Handelsmerkidentiteitontwerp

Yonghe is 'n handelsmerkidentiteitontwerp wat geskep is vir 'n haarmediese handelsmerk. Die logo is gebaseer op die Chinese karakter He van die handelsmerknaam, 'n vorm wat opwaartse groei suggereer. Die simbool is gebou uit drie blou pyle met 'n fokuspunt en 'n kleurgradiënt, wat voortdurende innovasie uitdruk. 'n Diep mediese blou verbind die handelsmerk met medisyne, tegnologie en die toekoms. Die visuele stelsel is dinamies en kan by baie omgewings aangepas word. Die doel was om 'n lang gevestigde handelsmerk te vernuwe en dit herkenbaar te maak vir jonger en vroulike kliënte.

Die Erkenning

Oor die A' Design Award in Brons

Yonghe Handelsmerkidentiteitontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yonghe Handelsmerkidentiteitontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yonghe Handelsmerkidentiteitontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Afmetings & Verpakking: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Etikette: Brand identity design, VI design, logo design, brand identification, hair medical brand
Produksietegnologie: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Ontwerpuitdaging: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Navorsing: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inspirasie: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Projekduur: The project was developed in Beijing in October 2022 and officially released in April 2023.
Bedryfsvloei: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Spanlede: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian