Arts Fund Visuele Identiteit deur Zeyu Wu

Die ontwerp Arts Fund Visuele Identiteit deur Zeyu Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2024

Arts Fund Visuele Identiteit

deur Zeyu Wu

Kliënt: Yilin Wang

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

94,979

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #157359

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Arts Fund Visuele Identiteit

Arts Fund is 'n visuele identiteitstelsel wat geskep is vir 'n opleidingsprogram vir karakterontwerptalent. Die ontwerp kombineer die letters CUZ met tradisionele motiewe van die Chinese opera. Chinese elemente word saam met Latynse letters geplaas om kulturele uitruiling tussen Oos en Wes uit te druk. Die algehele raamwerk volg die Switserse internasionalistiese styl, wat dan deur die CUZ-lettervorms verbreek word, wat 'n vorm skep wat sowel funksioneel as postmodern is. Die stelsel word toegepas op plakkate, strooibiljette, uitnodigings en baniere. Die doel is om die Chinese operakultuur met 'n jonger gehoor te deel.

Die Erkenning

Oor die A' Design Award in Silwer

Arts Fund Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Arts Fund Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Arts Fund Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Afmetings & Verpakking: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Etikette: regional culture，Tangible cultural heritage，Graphic design
Produksietegnologie: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Ontwerpuitdaging: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Navorsing: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspirasie: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Projekduur: The project started in Hangzhou in February 2023 and will end in October 2023.
Bedryfsvloei: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Spanlede: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu