Die ontwerp Min Shan Nong Ye Handelsmerkidentiteit deur Yanjun Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
BronsGrafika· 2025
Min Shan Nong Ye Handelsmerkidentiteit
deur Yanjun Yang
Kliënt: Yanjun Yang
Wenner van die A' Design Award in Brons in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #162623Die Ontwerp
Oor Min Shan Nong Ye Handelsmerkidentiteit
Min Shan Nong Ye is 'n handelsmerkidentiteit geskep vir 'n landboubesigheid. Die logo word gevorm met een deurlopende lyn, wat golwende berge, waterrimpelinge en koringgolwe voorstel. Die simbool is ook 'n variant van die letters M en S, die voorletters van Min Shan, die streek waar die produkte vandaan kom. Groen word as die hoofkleur gebruik om vars en gesonde landbouprodukte te weerspieël. Die eenvoudige en simboliese vorm skaleer maklik, sodat die identiteit toegepas kan word op digitale vertonings en fisiese produkte.
Die Erkenning
Oor die A' Design Award in Brons
Min Shan Nong Ye Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Min Shan Nong Ye Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Min Shan Nong Ye Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
- Afmetings & Verpakking
- The size flexibly varies with application scenarios.
- Etikette
- Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
- Produksietegnologie
- Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
- Ontwerpuitdaging
- The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
- Navorsing
- Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
- Inspirasie
- To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
- Projekduur
- The project started in June 2022 in Chengdu.
- Bedryfsvloei
- MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
- Spanlede
- Yanjun Yang
- Beeldkrediete
- Yanjun Yang
Geborg
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