D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp deur Olha Takhtarova

Die ontwerp D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp deur Olha Takhtarova is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2025

D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp

deur Olha Takhtarova

Kliënt: Sot B&d

Wenner van die A' Design Award in Brons in die Grafika-kategorie

13,882

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #172246

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp

D'Caramel Patisserie is 'n handelsmerkidentiteit en verpakkingsontwerp geskep vir 'n banketbakkery. Die stelsel sluit 'n logo, handgetekende illustrasies, patrone en houers in drie groottes in. Sagte pastelkleure en fyn tekeninge van nagereg en botaniese motiewe druk die handgemaakte karakter van die produkte uit. Die bluebonnet-blom van Texas is bygevoeg as 'n plaaslike verwysing. Die houers is gemaak van premium karton met ofsetdruk en 'n mat afwerking. Presiese uitsteekwerk maak eenvoudige samestelling en beskerming vir bros gebak moontlik.

Die Erkenning

Oor die A' Design Award in Brons

D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. D'Caramel Patisserie Handelsmerkidentiteit, Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Afmetings & Verpakking: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Etikette: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Produksietegnologie: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Ontwerpuitdaging: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Navorsing: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspirasie: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Projekduur: April 2024, Texas, US - July 2024, Texas, US
Bedryfsvloei: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.