Die ontwerp Xiushan Lantern Handelsmerkontwerp, Illustrasie deur Xuanli Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
BronsGrafika· 2026
Xiushan Lantern Handelsmerkontwerp, Illustrasie
deur Xuanli Pan
Kliënt: Northeastern University of China
Wenner van die A' Design Award in Brons in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #181729Die Ontwerp
Oor Xiushan Lantern Handelsmerkontwerp, Illustrasie
Xiushan Lantern is 'n handelsmerk- en illustrasieprojek gebaseer op die Xiu Shan Lanterndans, 'n nasionale ontasbare kulturele erfenis van suidoostelike Chongqing. Die ontwerp onttrek lanternvorms, volkspatrone, tradisionele kleure en dansbewegings, en vertel dit dan oor in 'n eenvoudige moderne visuele taal. Die illustrasies is met vektorsagteware geteken en toegepas op kulturele produkte, insluitend rooi koeverte gedruk op herwinbare papier en ander items van akriel gemaak. Die doel is om die lanternkultuur in die daaglikse lewe in te bring en die voortbestaan daarvan te ondersteun.
Die Erkenning
Oor die A' Design Award in Brons
Xiushan Lantern Handelsmerkontwerp, Illustrasie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Xiushan Lantern Handelsmerkontwerp, Illustrasie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Xiushan Lantern Handelsmerkontwerp, Illustrasie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
- Afmetings & Verpakking
- 3600 x 3600 pixels, 300dpi, RGB
- Etikette
- Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
- Produksietegnologie
- This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
- Ontwerpuitdaging
- The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
- Navorsing
- Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
- Inspirasie
- The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
- Projekduur
- Launched in Chongqing, China in 2025.
- Bedryfsvloei
- By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
- Spanlede
- Pan Xuanli
- Beeldkrediete
- Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.
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