Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit deur Liying Wang

Die ontwerp Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit deur Liying Wang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2026

Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit

deur Liying Wang

Kliënt: Liying Wang

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #182029

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

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Die Ontwerp

Oor Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit

Boekteks: Die Bitter plus Sweet korporatiewe identiteit herverbeel ambagskoffie-estetika deur 'n dubbelleesbare monogram. Geïnspireer deur die dualiteit van koffie, wat sterkte en sagtheid balanseer, versmelt die ontwerp 'n geometriese hart met die handelsmerk se voorletters. 'n Strukturele B dui bitter roosterings aan, terwyl 'n S soetheid oordra. Ontwerp op 'n streng wiskundige rooster, benut die skaalbare logo 'n organiese palet van Espresso-bruin en Salie-groen. Hierdie benadering ondermyn industriële cliché's en betrek verbruikers met 'n lonende, verborge visuele narratief.

Die Erkenning

Oor die A' Design Award in Yster

Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Bitter Plus Sweet Primêre Funksie: Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Afmetings & Verpakking: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Etikette: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Produksietegnologie: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Ontwerpuitdaging: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Navorsing: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspirasie: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Projekduur: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Bedryfsvloei: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Beeldkrediete: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.