ACP Alpha Container Pictures Korporatiewe Identiteit deur Julia Hell

Die ontwerp ACP Alpha Container Pictures Korporatiewe Identiteit deur Julia Hell is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2017 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2017

ACP Alpha Container Pictures Korporatiewe Identiteit

deur Julia Hell

Kliënt: Alpha Container Pictures

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Verifieer Toekenningsstatus vir #53240

Sluit Aan by Waglys Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor ACP Alpha Container Pictures Korporatiewe Identiteit

ACP Alpha Container Pictures is 'n korporatiewe ontwerp geskep vir 'n filmproduksiemaatskappy gebaseer in Berlyn. Die logo kombineer die verkorte vorm ACP met die volledige maatskappynaam. Twee lettertipes word gebruik, 'n sjabloonlettertipe van die soort wat op vragcontainers toegepas word en 'n tegniese eenspasie-lettertipe soortgelyk aan tikmasjienskrif. Die logo stel ook die kleurskema bekend, wat op gedrukte besigheidsdokumente en op die webwerf verskyn. Die briefhoof meet 210 by 297 millimeter en die besigheidskaartjie 55 by 85 millimeter. Die responsiewe webwerf open met volskerm video-inhoud.

Die Erkenning

Oor die A' Design Award in Silwer

ACP Alpha Container Pictures Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat ACP Alpha Container Pictures Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. ACP Alpha Container Pictures Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Afmetings & Verpakking: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Etikette: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Produksietegnologie: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Ontwerpuitdaging: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Navorsing: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspirasie: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projekduur: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Bedryfsvloei: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patente: None
Spanlede: Full-Stack Web Development: Jannis Hell