Die ontwerp EXP Brasil Brand Handelsmerkontwerp deur Mateus Matos Montenegro is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2020

EXP Brasil Brand Handelsmerkontwerp

deur Mateus Matos Montenegro

Kliënt: EXP Brasil

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Kleure

Die Ontwerp

Oor EXP Brasil Brand Handelsmerkontwerp

Die ontwerp vir die EXP Brasil-handelsnaam is afkomstig van die beginsels van eenheid en vennootskap. Pas die mengsel tussen tegnologie en ontwerp toe in hul projekte soos in die kantoorlewe. 'N Tipografie-element verteenwoordig die unie en sterkte van hierdie onderneming. Die letter X-ontwerp is solied en geïntegreerd, maar baie lig en tegnologies. Die handelsmerk verteenwoordig die ateljeelewe, met elemente in die letters, beide op die positiewe en negatiewe ruimte wat mense en ontwerp verenig, individueel en kollektief, eenvoudig met tegnologiese, liggewig en robuuste, professionele en persoonlike.

Die Erkenning

Oor die A' Design Award in Silwer

EXP Brasil Brand Handelsmerkontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat EXP Brasil Brand Handelsmerkontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. EXP Brasil Brand Handelsmerkontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Afmetings & Verpakking: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Etikette: Architecture, brand, logotype, engineering, contruction, design
Produksietegnologie: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Ontwerpuitdaging: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Navorsing: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirasie: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Projekduur: The project started February 2018 and ended in January 2019
Bedryfsvloei: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Spanlede: Mateus Matos Montenegro