Changing Perspectives Omgewingstipografie deur Haley Tebo

Die ontwerp Changing Perspectives Omgewingstipografie deur Haley Tebo is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

Changing Perspectives Omgewingstipografie

deur Haley Tebo

Kliënt: Haley Tebo

Wenner van die A' Design Award in Brons in die Grafika-kategorie

11,454

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #87839

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Changing Perspectives Omgewingstipografie

Changing Perspectives is 'n omgewingstipografie-installasie wat vir die glaspanele van 'n universiteit se kunsgebou geskep is. Die lettervorms is uit ryp-vinyl gesny en belyn in 'n leesbare boodskap terwyl mense verbyloop. Die boodskap kan van beide rigtings gelees word, sodat kykers stilstaan en beweeg om die teks te voltooi. Elke letter is ongeveer een tot twee voet hoog, wat wisseл na aanleiding van die afstand vanaf die kyker. Lig wat deur die panele beweeg, herhaal die lettervorms as skaduwees en refleksies. Die installasie nooi mense oor die kampus uit om met tipografie te skakel.

Die Erkenning

Oor die A' Design Award in Brons

Changing Perspectives Omgewingstipografie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Changing Perspectives Omgewingstipografie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Changing Perspectives Omgewingstipografie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Afmetings & Verpakking: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etikette: Environmental typography, interaction design, user experience, typography, graphic design,
Produksietegnologie: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Ontwerpuitdaging: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Navorsing: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspirasie: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projekduur: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Bedryfsvloei: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Spanlede: Angeli Leong
Beeldkrediete: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer