MAU Vegas 2019 Gebeurtenis deur Shreya Gulati

Die ontwerp MAU Vegas 2019 Gebeurtenis deur Shreya Gulati is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

YsterReklame· 2020

MAU Vegas 2019 Gebeurtenis

deur Shreya Gulati

Kliënt: Houndstooth

Wenner van die A' Design Award in Yster in die Reklame-kategorie

13,044

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #88163

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor MAU Vegas 2019 Gebeurtenis

Mobile Apps Unlocked of MAU Vegas is die wêreld se grootste gebeurtenis vir mobiele apps. Dit lok die grootste handelsmerke uit Silicon Valley, waaronder Spotify, Tinder, Lyft, Bumble en MailChimp. Houndstooth het die taak gekry om die hele visuele voorkoms en digitale teenwoordigheid van die gebeurtenis vir die jaar 2019 te konseptualiseer, te ontwerp en uit te voer. holisties in die ervaring.

Die Erkenning

Oor die A' Design Award in Yster

MAU Vegas 2019 Gebeurtenis is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat MAU Vegas 2019 Gebeurtenis 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. MAU Vegas 2019 Gebeurtenis word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Etikette: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Produksietegnologie: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Ontwerpuitdaging: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Navorsing: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspirasie: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Projekduur: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Bedryfsvloei: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Spanlede: Shyamlee Jagtap