Feira do Alvarinho Advertensieveldtog deur Fabio Alves

Die ontwerp Feira do Alvarinho Advertensieveldtog deur Fabio Alves is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

SilwerReklame· 2020

Feira do Alvarinho Advertensieveldtog

deur Fabio Alves

Kliënt: MarkaBranka

Wenner van die A' Design Award in Silwer in die Reklame-kategorie

46,597

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #91133

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Feira do Alvarinho Advertensieveldtog

Feira do Alvarinho is 'n jaarlikse wynpartytjie wat in Moncao, in Portugal, plaasvind. Om die geleentheid te kommunikeer, is dit 'n antieke en fiktiewe koninkryk geskep. Met die eie naam en beskawing, is The Kingdom of Alvarinho, wat so aangewys is omdat Moncao bekend staan as die bakermat van Alvarinho-wyn, geïnspireer in die regte geskiedenis, plekke, ikoniese mense en legendes van Moncao. Die grootste uitdaging van hierdie projek was om die regte verhaal van die gebied in die karakterontwerp in te dra.

Die Erkenning

Oor die A' Design Award in Silwer

Feira do Alvarinho Advertensieveldtog is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Feira do Alvarinho Advertensieveldtog 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Feira do Alvarinho Advertensieveldtog is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Afmetings & Verpakking: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Etikette: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Produksietegnologie: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Ontwerpuitdaging: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Navorsing: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspirasie: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Projekduur: From February to July 2019, in Moncao, Portugal.
Bedryfsvloei: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Spanlede: Fabio Alves
Marcio da Rocha
Rafael Pereira
Beeldkrediete: MarkaBranka, 2019