Unto Communication Tool Korporatiewe Identiteit deur Unto

Die ontwerp Unto Communication Tool Korporatiewe Identiteit deur Unto is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2020

Unto Communication Tool Korporatiewe Identiteit

deur Unto

Kliënt: Unto

Wenner van die A' Design Award in Yster in die Grafika-kategorie

11,503

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #92669

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Unto Communication Tool Korporatiewe Identiteit

Unto Communication Tool is 'n korporatiewe identiteitstelsel wat gebou is rondom 'n deelbare naamkaartjie. Die kaartjie meet 9 by 5.4 sentimeter en dra dieselfde kontakinligting twee keer, met een blok onderstebo bo die ander gedruk. 'n Uitgesnyde geperforeerde lyn verdeel die twee blokke, sodat die kaartjie in twee geskeur kan word. Die houer hou een deel en gee die ander deel weg, wat toelaat dat 'n enkele kaartjie 'n tweede kontak bereik. Die identiteit sluit ook 'n koerantpapier-strooibiljet en gedrukte lugborrelplastiek in wat vir verpakking gebruik word.

Die Erkenning

Oor die A' Design Award in Yster

Unto Communication Tool Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Unto Communication Tool Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Unto Communication Tool Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Afmetings & Verpakking: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Etikette: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Produksietegnologie: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Ontwerpuitdaging: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Navorsing: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasie: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Projekduur: The project started in July till September 2019, in Taipei.
Bedryfsvloei: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Spanlede: Ming Hsi Chou
Ching Yi Angela Chang
Beeldkrediete: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.