Status Audio Handelsmerkidentiteit deur Ryan Paonessa

Die ontwerp Status Audio Handelsmerkidentiteit deur Ryan Paonessa is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2020

Status Audio Handelsmerkidentiteit

deur Ryan Paonessa

Kliënt: Ryan Paonessa Design

Wenner van die A' Design Award in Brons in die Reklame-kategorie

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Geverifieerde Toekenningswenner

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Kleure

Die Ontwerp

Oor Status Audio Handelsmerkidentiteit

Status Audio is 'n handelsmerkidentiteit wat geskep is vir 'n New York-gebaseerde direk-tot-verbruiker oorfoonmaatskappy. Die logotipe boots die vloei van 'n eenvoudige klankgolfpatroon na, met elke letter wat dieselfde vertikale pad en boog volg. Die verfynde klankgolfpatroon dien ook as 'n sekondêre merk waar die logotipe nie benodig word nie. Kleur en tipografie verenig die visuele identiteit oor verpakking, webwerf, drukmateriaal en bemarkingsmateriaal. Die oorfone dra geen logo nie, slegs 'n unieke produkkode, wat 'n minimale en utilitaristiese benadering weerspieël. Die verpakking word in verskeie groottes aangebied.

Die Erkenning

Oor die A' Design Award in Brons

Status Audio Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Status Audio Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Status Audio Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Afmetings & Verpakking: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etikette: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Produksietegnologie: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Ontwerpuitdaging: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Navorsing: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspirasie: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Projekduur: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Bedryfsvloei: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Spanlede: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Beeldkrediete: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.