Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን በ Xiaolu Zhang

Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን በ Xiaolu Zhang የተሠራ ሲሆን በ የውስጥ ማስዋብ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።

ብርውስጥ ማስዋብ· 2021

Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን

በ Xiaolu Zhang

በ ውስጥ ማስዋብ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #124172 የሽልማት ሁኔታ ያረጋግጡ

በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን

የቤጂንግ የክረምት ኦሊምፒክ ዋና መደብር ለ2022 የክረምት ኦሊምፒክ ጨዋታዎች የመጀመሪያው ዓለም አቀፍ ዋና መደብር የተፈጠረ የንግድ የውስጥ ዲዛይን ነው። በቤጂንግ የሚገኘው 800 ካሬ ሜትር ስፋት ያለው ቦታ የችርቻሮ ንግድን ከምርት ማስተዋወቂያ እና ከሕዝብ መረጃ ጋር ከሚያገለግል የመገናኛ ብዙኃን መልቀቂያ አካባቢ ጋር ያዋህዳል። በመግቢያው ላይ ያለው የተከላ ጥበብ የእይታ ማወቂያን ከፍ ያደርገዋል። መንደሩ እና ተያያዥ ቅርጾቹ ሦስት ሴንቲሜትር ውፍረት ባላቸው ቁርጥራጮች የተቆራረጡ እና ማዕዘኖቻቸው በተወለወሉ ነጭ ብርጭቆ አክሪሊክ የተሠሩ ናቸው። ከአክሪሊኩ ጀርባ የተቀመጡ ቀለም ቀያሪ መብራቶች አስማጭ የበረዶ እና የበረዶ ግግር ድባብ ይፈጥራሉ።

እውቅናው

ስለ A' Design Award የብር ሽልማት

Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Beijing Winter Olympics Flagship Store የንግድ የውስጥ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
ልኬቶች እና ማሸጊያ: 800 square meters
መለያዎች: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
የማምረቻ ቴክኖሎጂ: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
የዲዛይን ተግዳሮት: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
ምርምር: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
መነሳሻ: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
የፕሮጀክት ጊዜ: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
የሥራ ሂደት: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
የቡድን አባላት: Zhangxiaolu
Huangzhihong