Waaron Kuu's ብራንዲንግ ዲዛይን በ Shawn Goh Chin Siang የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2023
Waaron Kuu's ብራንዲንግ ዲዛይን
ደንበኛ: Hai Soon Leong Sdn.Bhd
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #149135 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Waaron Kuu's ብራንዲንግ ዲዛይን
ዋሮን ኩኡ የማሌዢያ ስድስት ዋና ዋና የጎሳ ባህሎችን የሚወክል ምግብ ቤት ነው። የምርት ስሙን አጠቃላይ ውበት ለማጉላት ቡድኑ እያንዳንዱን ባህላዊ ባህሪ ለማጉላት ጥልቅ ወይንጠጅ ቀለም ተጠቅሞ ባህላዊ ጨዋታዎችን እና መሳሪያዎችን ጨምሯል። በተለያዩ የሬስቶራንቱ ማዕዘኖች እና በሣህኖች እና ማሸጊያዎች ላይ የተቀመጡትን ምስሎች ለማስጌጥ የተለያዩ የአካባቢ አካላትን ተጠቅመዋል። ዲዛይኑ የማሌዢያ ስድስት ዋና ዋና የጎሳ ባህሎችን ብቻ ሳይሆን ለምግብ ቤቱ ልዩ የሆነ የምርት ምስል ይፈጥራል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Waaron Kuu's ብራንዲንግ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Waaron Kuu's ብራንዲንግ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Waaron Kuu's ብራንዲንግ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- ልኬቶች እና ማሸጊያ
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - መለያዎች
- Malaysia, Malaysia Food, Branding Design
- የማምረቻ ቴክኖሎጂ
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- የዲዛይን ተግዳሮት
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- ምርምር
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- መነሳሻ
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- የፕሮጀክት ጊዜ
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- የሥራ ሂደት
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- የፈጠራ ባለቤትነት
- waaron kuns, 2023
- የምስል ምስጋና
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
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