Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ በ Tai Yuan Chiou and Chien Chun Feng የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማስታወቂያ· 2023
Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ
በ Tai Yuan Chiou and Chien Chun Feng
ደንበኛ: Momentum Bikes
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #149139 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ
ራይድ ኦን ዘ ራይት ትራክ ዘላቂ የዕለት ተዕለት ልማዶችን ለማስተዋወቅ ለብስክሌት ብራንድ የተዘጋጀ ማህበራዊ ሚዲያ ዘመቻ ነው። ዘመቻው ዘላቂነትን ተደራሽ ለማድረግ ኦርጋኒክ ምሳሌያዊ ስዕሎችን፣ አረንጓዴ የቀለም ስብጥርን፣ በእጽዋት የተነሳሱ ምስሎችን እና ወዳጃዊ መልዕክቶችን ይጠቀማል። ይዘቱ አዝናኝ የመረጃ ግራፊክስ እውነታዎችን፣ ለኢንስታግራም እና ፌስቡክ የስቶሪ ስቲከሮችን፣ ቀጥታ ስርጭት ዝግጅትን እና የማህበራዊ ሚዲያ ማጣሪያን ያካትታል። ይበልጥ አረንጓዴ የመጓጓዣ ዘዴዎች እና የከተማ ግብርና በትንንሽ፣ ቀላል ተግባራት አማካኝነት ይበረታታሉ። ግቡ ከዕለታዊ ምርጫዎች የሚገነባ የጋራ ተጽዕኖ መፍጠር ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Ride on the Right Track ማህበራዊ ሚዲያ ዘመቻ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- ልኬቶች እና ማሸጊያ
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- መለያዎች
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- የማምረቻ ቴክኖሎጂ
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- የዲዛይን ተግዳሮት
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- ምርምር
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- መነሳሻ
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- የፕሮጀክት ጊዜ
- The project started in April and ended in May 2022 in North America and Europe.
- የሥራ ሂደት
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- የፈጠራ ባለቤትነት
- Copyrights belong to Momentum Bike, 2023.
- የቡድን አባላት
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - የምስል ምስጋና
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
