Sarah Giblin

Sarah Giblin founded UK urban product design company Riut in 2014. She is a one-person entrepreneur who designs every aspect of RiutBags. Riut, pronounced "riot", stands for Revolution in user thinking. This is Sarah's personal mantra, her disruptive yet positive design philosophy and the impact she wants her products to have on their users.

RiutBag users are urban travelers: commuters, urban tourists and city dwellers. Sarah designs products to meet the demands of our urbanisation challenges: high density population, associated crime, stress, time pressure and fear of crime. Riut's products empower the user to feel calmer and safer in an urban context.

Riut is communicative, open, honest and user focussed. Riut was built on social media surveys and successful crowdfunding via Kickstarter.