مطلبئے سرا بجهیت
Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ چه ڈیزائنر Plus Collaboratives

ڈیزائن Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ چه ڈیزائنر Plus Collaboratives یک باز باایزّتین بُردکار ته 2022 A' Design Award نقرئی انعام ته بخش رقابتی ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن اِنت.


نقرہایڈورٹائزنگ· 2022

Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ

چه Plus Collaboratives

بُردکار A' Design Award نقرئی انعام ته بخش ایڈورٹائزنگ

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ڈیزائن

Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ ءِ بارءَ

Insecta Iridesse یک چاپی پُرۆشی کیتلاگ اِنت که فلزی چاپ ءِ اثرانی پیش داریگ ءِ واستا جۆڑ بوتگ۔ ای کیتلاگ ءَ استانداردی رنگ ءِ نمونہ ءَ یک ساختہ ای کاشپ ءِ روزنامچہ ءَ گۆں بدل کنت که خیالی کمیاب کیڑگانی نمونہ ای ثبت کنت۔ سی جواہر مثالیں زیبائشی ٹُکر، که چوڑی، ہار، پۆشک ءِ زیب، گۆشوارے او بروچ شامل اَنت، تچّک ءِ کاگذ ءَ جۆڑ بوتگ ات او خاصیں سُہر، سپیت او چیت رنگ ءَ گۆں چاپ بوتگ۔ ای فۆلیو ءَ تہ کپتگیں نقشہ، ٹکٹ، اخبار ءِ ٹُکر او سرٹیفکیٹ کۆٹ او بے کۆٹیں کاگذ ءِ سرا اَنت۔ دیوکاران دعوت دیگ بیت که ہر چاپ ءِ اثر ءَ نزّیک ءَ چار اَنت۔

پِجّاری

A' Design Award نقرئی انعام ءِ بارءَ

Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Insecta Iridesse Primary Function: چاپی پُرۆشی کیتلاگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان
The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
اندازه ؤ بسته‌بندی
The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
ٹیگان
Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
تولید ٹکنالوجی
The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
ڈیزائن چیلنج
Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
تحقیق
Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
الهام
This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
پرۏژه مدّت
The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
عملیاتی رۏش
The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
ٹیمئے اعضا
PLUS Collaboratives
تصویرانی کریڈٹ
Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.

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وشین ڈیزائن مزنین پجّاری لایک اِنت

A' Design Award یک بین‌المللی ؤ داوری‌بوتگین ستایش په وشین ڈیزائنئے برا اِنت. ته A' Design Award بهر بزۏریت تا فرصت دست بیاریت که شایستگین شناسگ، نامداری، ایزّت ؤ شهرت په وتی کارئے برا بزۏریت. وتی کارا په A' Design Award نامزد کنیت ؤ په آرزۏمندین جائزه A' Design Prize رقابت کنیت.

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