ڈیزائن Globally Made in Egypt برانڈنگ مہم چه ڈیزائنر Moataz Mohamed یک باز باایزّتین بُردکار ته 2025 A' Design Award آسنین انعام ته بخش رقابتی ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن اِنت.
آسنایڈورٹائزنگ· 2025
Globally Made in Egypt برانڈنگ مہم
مشتری: Samsung Electronics Egypt
بُردکار A' Design Award آسنین انعام ته بخش ایڈورٹائزنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #171305ڈیزائن
Globally Made in Egypt برانڈنگ مہم ءِ بارءَ
سام سنگ ئی نوکیں مہم قومی پکر، ورزشی سرپدی و پیش رپتگیں ٹیکنالوجی ئے آمیز کنت و ٹیلیویژن نوکیں کاریا ئے خود سرشتاری ئے دوباره تصدیق کنت. احمد ال جندی ئے پیش داریا گون، ات تیزی، دقت و کیفیت ئے روشن کنت که نامداریں ورزشکاران و سام سنگ ئی AI چه کار کنوکیں ٹی وی ئی هم کسیں خصلتان اینت. جانداریں منظران و غرق کنوکیں کیسه گپا گون، مہم ال جندی و سام سنگ ئی سرپدیا ئے وعده ئے نشان دنت. جهانیں صورتا مصر ئے جهوڑ کرتگ، ات جهانیں درجه ئی کارگزاری ئے پاس دارت و تماشه کنوکیں تجربه ئے نوکیں چیزا چه تعریف کنت.
پِجّاری
A' Design Award آسنین انعام ءِ بارءَ
Globally Made in Egypt برانڈنگ مہم A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Globally Made in Egypt برانڈنگ مہم چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Globally Made in Egypt برانڈنگ مہم ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation.
- اندازه ؤ بستهبندی
- tv models featured: neo qled 8k, oled, the frame
display technology: ai powered upscaling, ultra fast refresh rates, deep contrast
Resolution: 8k for neo qled 8k, oled, the frame
Technical Focus: Precision color rendering, immersive display quality, motion smoothness for sports and action content.
Campaign format: ooh (out-of-home), digital ads, and social media visuals. - ٹیگان
- Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing
- تولید ٹکنالوجی
- The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definition visuals with exceptional clarity and color accuracy. The campaign highlights features like high refresh rates for smooth motion, deep contrast levels, and ai enhanced upscaling. The visual execution uses advanced cgi and digital rendering to seamlessly integrate ahmed el gendy’s presence with the tvs, making the branding message more immersive and engaging.
- ڈیزائن چیلنج
- One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation.
Let me know if you need any refinements! - تحقیق
- This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership.
- الهام
- The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports.
- پرۏژه مدّت
- The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets.
- عملیاتی رۏش
- The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms.
- پیٹنٹان
- Copyrights belong to Samsung Electronics, 2025.
Trademark: "Samsung AI TV" (2025) Samsung Electronics.
All visual and conceptual assets used in the campaign are the intellectual property of Samsung Electronics and its creative partners. - تصویرانی کریڈٹ
- Creative Director: (Moataz Mohamed).
اسپانسر
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