Cheng Jinying

Jinying is a bachelor college student who majored in Industrial Design, who also have desire to explore more possibilities of mixing design skills together with other domain knowledges, such as sociology, anthropology and so on. After graduate from college, she decided to participate in product service system design direction to explore more stories behind the product and economy circulation process in the more and more complex background of society.
She is passionate during team work, and always finds it exciting when finding some important insights of users' need. She also has firm belief that one day she will truly apply her professional skills to social practices and create value to people.