PepsiCo Foundation Primary Function: Sistem Identitas naébbu Dennis Furniss

PepsiCo Foundation Primary Function: Sistem Identitas naébbu Dennis Furniss iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2021

PepsiCo Foundation Primary Function: Sistem Identitas

ᨑᨗ Dennis Furniss

ᨀᨒᨗᨕᨙ: PepsiCo International Mexico

Pammènangngé A' Design Award Salaka ri Katégori Grafis

42,147

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122974

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ PepsiCo Foundation Primary Function: Sistem Identitas

PepsiCo Foundation iyanaritu séddi sistem identitas iya ripancajié untu' organisasi nonprofit iya nasokongngé komunitas ri Meksiko sibawa Amerika Latin. Pancajianna nasampéyangngi basa visual korporat namancaji basa iya lebbi kemanusiaan. Bentu' arkétipal mattujungngi tellu pilar utama polé foundation-é. Ri laleng séddi sistem modular, bentu'-bentu' iyaé sipaddaung sibawa mattambai untu' pancaji pola sibawa tekstur. Séddi typeface géométrik, palet warna iya macuwa'-cuwa', gaya fotografi sibawa gaya illustrasi paccapui identitas-é. Sistem-é ripaké ri séddi brand book digital sibawa ri barang-barang acara pada-pada waju, sussu sibawa songko'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

PepsiCo Foundation Primary Function: Sistem Identitas iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. PepsiCo Foundation Primary Function: Sistem Identitas ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. PepsiCo Foundation Primary Function: Sistem Identitas iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Ukurang & Kemasang: There are not packaging deliveries
Tag: PepsiCo, Foundation, identity, system, strong, consistency
Téknologi Produksi: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Tantangeng Désain: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Panélitiang: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasi: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Wettu Proyék: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Alur Opérasi: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Paténg: Copyrights: PepsiCo International Mexico
Anggota Tim: Innovation Design Center LATAM
Krédit Gambar: All Images: Design Innovation Center LATAM