Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng naébbu Dennis Furniss

Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng naébbu Dennis Furniss iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng

ᨑᨗ Dennis Furniss

ᨀᨒᨗᨕᨙ: PepsiCo International Mexico

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

35,936

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122989

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng

Book Text: Cheetos Redesign iyanaritu séddi rancangang pakkeq inanre nyameng iya ripancajiyé untuq séddi merek nyameng warellé ri Mexico. Aturang baru pammaréntah manggéssai appakéna karakter ri pakkeq, jaji maskot iya maittaé nappakéna riyalliriwi. Séddi huruf loppo iyanaritu C ripancaji selaku aset grafik pusa. Iyaro hurufé iyanaritu tipografik, macéko-céko sibawa maddiolo, nasibawa mattennung ri sininna rupanna cita rasana. Rancangangngé wedding towi risaromo lao ri pasa lokala. Tungkeq pakkeq ellonna 132,5 mm lebbaqna sibawa 250 mm tanréna. Pappancajinna napaké cetak fleksografik ri substrat foil.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Cheetos Redesign Primary Function: Pakkeq Inanre Nyameng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
Ukurang & Kemasang: width 132.5 mm x height 250 mm
Tag: Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
Téknologi Produksi: Flexo printing over foil substrate.
Tantangeng Désain: By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
Panélitiang: Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market.
Inspirasi: With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
Wettu Proyék: Mexico, initiated, completed, and launched in 2020
Alur Opérasi: From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
Anggota Tim: PepsiCo Global Design Team
PepsiCo Marketing (Mexico)
Krédit Gambar: All images are property of PepsiCo International