Doritos One Kiss One Donation Campanya de Publicitat Digital de Dennis Furniss

El disseny Doritos One Kiss One Donation Campanya de Publicitat Digital de Dennis Furniss és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

OrPublicitat· 2021

Doritos One Kiss One Donation Campanya de Publicitat Digital

de Dennis Furniss

Client: Doritos

Guanyador del A' Design Award d'Or en la Categoria de Publicitat

98,262

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Colors

El Disseny

Sobre Doritos One Kiss One Donation Campanya de Publicitat Digital

One Kiss, One Donation és una campanya de publicitat digital creada per a Doritos en suport de la comunitat LGBTQ. La campanya convidava la gent a compartir fotos d'ells mateixos fent un petó a amics, familiars i éssers estimats. Cada petó compartit es convertia en una donació econòmica a la comunitat. La campanya es va difondre a través de la televisió, les xarxes socials, els canals en línia i activacions de marca. Es va activar durant dos mesos a Mèxic i el Brasil i va rebre respostes d'arreu del món. L'objectiu era connectar les persones durant una època de distanciament social.

El Reconeixement

Sobre el A' Design Award d'Or

Doritos One Kiss One Donation Campanya de Publicitat Digital és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Doritos One Kiss One Donation Campanya de Publicitat Digital sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Doritos One Kiss One Donation Campanya de Publicitat Digital crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Dimensions i Embalatge: Does not apply
Etiquetes: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tecnologia de Producció: We leveraged a marketing mix of TV, social media, online, branded activations.
Repte de Disseny: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Recerca: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspiració: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Durada del Projecte: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Flux d'Operació: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Membres de l'Equip: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Crèdits de les Imatges: All images are property of PepsiCo International