Guangzhou Metro Spirit Pòster de caixa de llum de Zhaohui Lu

El disseny Guangzhou Metro Spirit Pòster de caixa de llum de Zhaohui Lu és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

BronzePublicitat· 2023

Guangzhou Metro Spirit Pòster de caixa de llum

de Zhaohui Lu

Client: Kscope Design

Guanyador del A' Design Award de Bronze en la Categoria de Publicitat

28,324

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #150513

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Colors

El Disseny

Sobre Guangzhou Metro Spirit Pòster de caixa de llum

Guangzhou Metro Spirit és una sèrie de pòsters de caixa de llum creats per a un sistema de metro urbà. Els pòsters mostren joves treballadors en escenes de tecnologia, servei, disseny, construcció i cultura. Els colors amb forts contrastos, els gràfics atrevits i els textos breus donen a la sèrie un aspecte modern i juvenil. Cada pòster està fet amb acrílic i llums LED d'alta lluminositat amb un baix consum energètic. Es col·loquen vuit pòsters a cadascuna de les vint-i-quatre estacions. La sèrie comunica el professionalisme i la diversitat dels serveis del metro.

El Reconeixement

Sobre el A' Design Award de Bronze

Guangzhou Metro Spirit Pòster de caixa de llum és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Guangzhou Metro Spirit Pòster de caixa de llum sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Guangzhou Metro Spirit Pòster de caixa de llum satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The lightbox posters for Guangzhou Metro showcase the professionalism and diversity of its services through modern young enterprise workers. The project draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro. Total of 24 stations in the city, with 8 posters in each station
Dimensions i Embalatge: Dimensions: H140mm x W280mm
Material: Acrylic
Backlight source: High-brightness LED lights
Power consumption: Low-energy consumption
Etiquetes: branding, photography, acrylicmaterial, lightboxposters
Tecnologia de Producció: The equipment used in this project is a Fujifilm medium format camera and lenses for shooting and Adobe Photoshop software for post-processing to achieve the best image results. also used equipment like softboxes and reflectors to enhance the lighting and achieve superior photo quality.Our design uses high-quality acrylic and LED lights for the lightbox posters. We prioritize environmental friendliness and sustainability by selecting low-energy LED lights and eco-friendly techniques and materials for the acrylic production.
Repte de Disseny: One of the biggest obstacles the team faced was finding a balance between modern design trends and the traditional Chinese culture that Guangzhou Metro embodies. The team had to explore different design directions and concepts, experimenting with various color schemes, typography, and visual elements until arrived at the perfect solution.Other internal factors that influenced our creative challenge included budget constraints, time limitations, and the need to satisfy the client's expectations while staying true to our creative vision. External factors such as the availability of production technologies, legal regulations, and market competition also presented challenges that required careful consideration.
Recerca: For our branding design project, the team conducted extensive research to ensure that the design meets the needs of the client and the preferences of the target audience. The research includes the following:
Type of research: market research, user research
Research objectives: understand the elements and forms required for Guangzhou Metro's image advertising, analyze the preferences and needs of the target audience, and determine the design direction
Research methodology: online surveys, in-depth interviews, focus group discussions, visual analysis
Data collection and research tools: questionnaires, interview records, focus group records, visual documents, brand archives
Participants or experiments: Guangzhou Metro employees, Guangzhou Metro passengers, Guangzhou residents, branding professionals
Results: Based on the research results, the team designed a series of proposals for Guangzhou Metro's image advertising, and after discussion, evaluation, and improvement, finally determined the best solution.
Insights and impacts: Through research, the team gained in-depth understanding of Guangzhou Metro's brand image, proposed some important insights, and provided better ideas for the client's brand design. At the same time, the team design brings real business value and social impact to the client, enhancing Guangzhou Metro's brand image and reputation, and inspiring employees to make more contributions to the development of Guangzhou Metro.
Inspiració: The fast-paced life of modern cities and the working attitude of young people.
The diversity of Guangzhou Metro's services and the professionalism of its employees.
The need to create a modern, vibrant, and youthful feel for the lightbox posters, in order to attract the attention of passengers and communicate the brand image of Guangzhou Metro.
The use of strong contrasting colors and graphic elements to create a bold and impactful design.
Durada del Projecte: The project started in April 2022 in Guangzhou China and finished in May 2022 , and was exhibited in Pedestrian passage of Metro Station in May 2022.
Flux d'Operació: The project have chosen various scenes, such as technology, service, engineering design and construction, and culture, to showcase Guangzhou Metro's professionalism and diversity. Each poster consists of one or more images of young workers, reflecting their professional image and spirit.The work has successfully conveyed Guangzhou Metro's service concept and brand image, receiving praise from clients, passengers, and the industry.
Patents: Copyrights belong to Guangzhou Metro, 2022
Crèdits de les Imatges: Image #1 : Creator / ZHAOHUILV, Guangzhou Metro Spirit, 2022
Photographer / HAIMINGTAN , Guangzhou Metro Spirit, 2022.