Mae Krafton Primary Function: Dylunio Profiad Brand gan Plus X yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2021

Krafton Primary Function: Dylunio Profiad Brand

gan Plus X

Cleient: Krafton

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

41,683

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #115949

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Krafton Primary Function: Dylunio Profiad Brand

Mae Krafton yn ddyluniad profiad brand a grëwyd ar gyfer grŵp o stiwdios datblygu gemau. Mae'r system dylunio logo yn mynegi unigrywiaeth pob brand cynghrair a chysondeb y grŵp fel ei gilydd. Mae'r dyluniad wedi'i ysbrydoli gan arwyddlun urdd grefft o'r Oesoedd Canol, a defnyddir ffrâm siâp tarian fel y ffurf sylfaenol. Mae'r un siâp arwyddlun yn cael ei gymhwyso i bob brand cynghrair ac fe'i gwahaniaethir gan liwiau penodedig. Defnyddir logos, lliwiau, wynebau teip a delweddau allweddol ar draws pwyntiau cyffwrdd megis cardiau busnes, ffurflenni, eiconau a hysbysebion.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Krafton Primary Function: Dylunio Profiad Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Krafton Primary Function: Dylunio Profiad Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Krafton Primary Function: Dylunio Profiad Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensiynau a Phecynnu: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tagiau: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Technoleg Cynhyrchu: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Her Dylunio: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Ymchwil: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Ysbrydoliaeth: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Hyd y Prosiect: The project proceeded for 9 months in Seoul, South Korea.
Llif Gweithrediad: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patentau: Copyrights belong to Plus X Co.
Aelodau'r Tîm: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Cydnabyddiaeth Delweddau: Plus X