The Journey of Arita Dyluniad Llyfr gan Sunghoon Kim

Mae The Journey of Arita Dyluniad Llyfr gan Sunghoon Kim yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Print.

ArianPrint· 2021

The Journey of Arita Dyluniad Llyfr

gan Sunghoon Kim

Cleient: Amorepacific

Enillydd Gwobr Arian A' Design Award yn y Categori Print

42,744

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #115944

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Journey of Arita Dyluniad Llyfr

Llyfr dylunio teipograffig gyda straeon amrywiol gan gynnwys y pwysigrwydd yn natblygiad terminoleg Corea a chydweithrediad rhwng dylunwyr. Mae'r llyfr The Journey of Arita yn ymdrin â phopeth sy'n gysylltiedig â ffont Arita, sydd wedi bod dan orchudd ers amser maith, gan gwmpasu sut y ganwyd y teipffesau corfforaethol, y stori tu ôl i ddyluniad y ffont, achosion lle defnyddiwyd y teipffesau hyn, cyfweliadau gyda 14 o'r dylunwyr a fu'n rhan o'r dylunio fesul ffont, ffotograffau dogfennol yn dangos y broses o greu teipffesau, a chynhyrchion a llyfrau sy'n defnyddio ffont Arita.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae The Journey of Arita Dyluniad Llyfr yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The Journey of Arita Dyluniad Llyfr fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Journey of Arita Dyluniad Llyfr yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.
Dimensiynau a Phecynnu: 185 x 250 mm, 280 page, hardback, hot foil stamping processing on cover, the page format allowed the calculation of a multi-level grid for the composition of individual elements
Tagiau: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, font, type design, arita
Technoleg Cynhyrchu: The work was offset printing and a hardback, paper binding, thermo-gluing was used. The cover has been coated with skin texture. There is a ribbon bookmark with Arita in Korean, English, and Chinese characters. From Giyeok to hieut 14 Korean consonants were expressed on paper as embossing. A sketch and test process of the font are printed on a small piece of 125 x 170 mm paper and inserted into the book. The text was printed on matte paper and the photo was printed on glossy paper.
Her Dylunio: The book The Journey of Arita also covers a story that makes us reflect on a unique facet, along with stories about typographic design. That is the importance in developing Korean terminology. Noticeably, the names of Arita typefaces stem from the Korean language, such as buri and chuim. In fact, it is not easy to develop Korean terms for each font in the typographic design industry where foreign words have usually been adopted to coin terms. In that sense, Arita project designers’ efforts to develop and use Korean terms for a better understanding of users should not be neglected. Furthermore, the book introduces an interesting story of how domestic designers worked collaboratively with designers from foreign countries, including China and the Netherlands, in an attempt to create the Roman alphabet and Chinese character typefaces. The Arita font truly contains many stories on a long journey towards the completion of its creation. If you follow the long journey of Arita from sowing seeds to growing magnificent trees with the book The Journey of Arita, you will come to understand how the Arita typefaces could be created to be used effortlessly in everyday life.
Ymchwil: For the creation of a corporate font, it is generally common to entrust a typographic designer with a design of only the required typefaces within a short time. Even in an interview with a designer in the book, the designer says that it is uncommon to take 16 years to complete the development of a font in the typographic design industry where designers commissioned to create a font in only one month are commonplace. The Arita font is the product of much hard work of Amorepacific, which steadily oversaw the project without having any complaints and gave it consistent support for 16 years. Moreover, the designers developed the typeface focusing on usability so that their client as well as other designers and even the general public could use it effortlessly, and extended the typeface to branch out into a complete typeface family. The Arita font was developed as the company’s exclusive font, but all of its typefaces are available to anyone free of charge only if the copyright information is displayed. This reflects the company’s aspiration to emphasize the value of cultural sharing through the free distribution.
Ysbrydoliaeth: The design development for the Arita font was carried out with the motif of healthy beauty, femininity, and modernity while being inspired by an elegant lady emerging in the classic poetry of Confucius, the ancient Chinese philosopher. The graceful and sophisticated impression of an elegant lady was beautifully embodied in soft curves, gentle strokes, and curvaceous forms, fully reflecting the movement of handwriting.
Hyd y Prosiect: The project started in January 2019 in Paju and finished in August 2020 in Seoul, Korea
Llif Gweithrediad: Since the entire text of this book used the Arita font, readers can actually assess the usability of Arita while reading. For the overseas readers interested in Korean typography, this book was written in English alongside Korean. In addition, an understandable description of technical details on typefaces is enough to appeal to not only typographic designers but readers who have paid attention to the Arita font.
Aelodau'r Tîm: Design Firm: ahn graphics
Creative Director: Sunghoon Kim, Art Director: Mano An, Designer: Sunghoon Kim, Mano An, Yuseon Park, Hyojung Yang
Cydnabyddiaeth Delweddau: ahn graphics