China Merchants Dyluniad Mewnol Cangen Banc gan Shenzhen Scene Aesthetic Design Co., Ltd

Mae China Merchants Dyluniad Mewnol Cangen Banc gan Shenzhen Scene Aesthetic Design Co., Ltd yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

HaearnMewnol· 2023

China Merchants Dyluniad Mewnol Cangen Banc

gan Shenzhen Scene Aesthetic Design Co., Ltd

Cleient: China Merchants Bank

Enillydd Gwobr Haearn A' Design Award yn y Categori Mewnol

13,155

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #142304

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am China Merchants Dyluniad Mewnol Cangen Banc

Mae China Merchants yn ddyluniad mewnol cangen banc a gwblhawyd yn Shenzhen, Tsieina. Mae'r gofod, sy'n 870 metr sgwâr, wedi'i rannu'n barthau swyddogaethol ar gyfer derbyn busnes, aros a hamdden, gyda phob un yn ymledu o ardal orffwys integredig ganolog. Cymerir y sgwâr, siâp a ddefnyddiwyd ar gyfer ffenestri ym mhensaernïaeth glasurol Tsieineaidd, fel y craidd gweledol i fynegi sefydlogrwydd a bod yn agored. Cyfunir pren, lledr, gwydr a goleuo sydd â thymheredd lliw o 5500K â borderi du a lliwiau'r brand i greu awyrgylch tawel. Mae'r gangen wedi'i chynllunio fel lle ar gyfer cymdeithasu a hamddena bob dydd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae China Merchants Dyluniad Mewnol Cangen Banc yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i China Merchants Dyluniad Mewnol Cangen Banc fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir China Merchants Dyluniad Mewnol Cangen Banc am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensiynau a Phecynnu: 870㎡
Tagiau: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Technoleg Cynhyrchu: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Her Dylunio: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Ymchwil: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Ysbrydoliaeth: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Hyd y Prosiect: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Llif Gweithrediad: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Aelodau'r Tîm: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang