Haocailou Dylunio Mewnol Bwyty gan Sig Studio

Mae Haocailou Dylunio Mewnol Bwyty gan Sig Studio yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2023

Haocailou Dylunio Mewnol Bwyty

gan Sig Studio

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

18,715

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #143404

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Haocailou Dylunio Mewnol Bwyty

Dyluniad mewnol bwyty yw Haocailou sy'n cyflwyno diwylliant Shunde. Yn niwylliant Shunde, mae Haocai yn golygu lwc dda, dathlu a lliw cyfoethog. Mae'r prosiect yn defnyddio llawer o lusernau, lliwiau traddodiadol a deunyddiau haenog i greu awyrgylch bywiog. Y ffenics, sy'n symbol o ffawd dda ac yn llysenw lleol ar Shunde, yw'r brif thema. Mae grisiau melyn, gyda chanllawiau sy'n gweithredu fel trawstiau cynnal, yn arwain at far â chwch ffenics dwy haen ar ei ben sydd hefyd yn dal gwin. Mae ystafelloedd preifat ar y trydydd llawr yn dwyn i gof lusernau pysgod traddodiadol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Haocailou Dylunio Mewnol Bwyty yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Haocailou Dylunio Mewnol Bwyty fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Haocailou Dylunio Mewnol Bwyty yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Dimensiynau a Phecynnu: The project area is 542sqm.
Tagiau: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Technoleg Cynhyrchu: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Her Dylunio: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Ymchwil: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Ysbrydoliaeth: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Hyd y Prosiect: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Llif Gweithrediad: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patentau: Copyrights belong to SIG Studio,2021.
Aelodau'r Tîm: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Cydnabyddiaeth Delweddau: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021