Moonshot Cafe Bwth Arddangosfa gan Takeshi Yoshida

Mae Moonshot Cafe Bwth Arddangosfa gan Takeshi Yoshida yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2023

Moonshot Cafe Bwth Arddangosfa

gan Takeshi Yoshida

Cleient: Takeshi Yoshida

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

21,255

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #150177

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Moonshot Cafe Bwth Arddangosfa

Mae'r dyluniad hwn ar gyfer Pafiliwn Japan yn CES 2023, un o'r confensiynau technoleg mwyaf yn y byd. Mae wedi'i ysbrydoli gan symlrwydd a minimaliaeth, cysyniad sylfaenol Zen, sydd wedi bod yn rhan o draddodiad Japan ers amserau hynafol. Mae'n anghyffredin cael caffi yn hytrach na bwth arddangosfa arferol mewn confensiwn. Mae'r gofod yn ceisio bod yn werddon lle mae'r rhyngweithio'n dechrau. Mae hefyd yn canolbwyntio ar dryloywder ac ehangder gan fod nenfwd y lleoliad yn isel. Yn ogystal, mae ganddo lawer o wyrddni, gan ddangos cyfeillgarwch ecolegol, lleihau gwastraff, a chreu awyrgylch clyd.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Moonshot Cafe Bwth Arddangosfa yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Moonshot Cafe Bwth Arddangosfa fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Moonshot Cafe Bwth Arddangosfa yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensiynau a Phecynnu: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Tagiau: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Technoleg Cynhyrchu: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Her Dylunio: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Ymchwil: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Ysbrydoliaeth: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Hyd y Prosiect: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Llif Gweithrediad: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.