Mae Summer Palace Tour Dylunio Brand gan YeZhang yn enillydd uchel ei barch o'r 2024 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2024

Summer Palace Tour Dylunio Brand

gan YeZhang

Cleient: Beijing Jiaotong University

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

244,004

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #158812

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Summer Palace Tour Dylunio Brand

Mae Taith y Palas Haf yn ddyluniad brand a grëwyd ar gyfer taith pen-blwydd y Palas Haf yn Beijing. Darlunnir tri chlwstwr pensaernïol mawr mewn arddull 2.5D, gan gwmpasu mwy nag 20 o adeiladau traddodiadol Tsieineaidd, mewn du, coch a gwyrdd. Cymhwysir y dyluniad i ddeunyddiau cyhoeddusrwydd, cyflenwadau swyddfa a chofroddion, wedi'u hargraffu ar bapur celf wedi'i orchuddio a phapur crefft gydag argraffu sgrin a stampio aur. Mae blwch papur crefft yn dal dau boster, pedair cylch allweddi, tâp gludiog, amlen a llyfr nodiadau. Gall ymwelwyr gario treftadaeth yr ardd yn eu llaw.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Summer Palace Tour Dylunio Brand yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Summer Palace Tour Dylunio Brand fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Summer Palace Tour Dylunio Brand yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensiynau a Phecynnu: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tagiau: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Technoleg Cynhyrchu: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Her Dylunio: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Ymchwil: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ysbrydoliaeth: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Hyd y Prosiect: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Llif Gweithrediad: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentau: This work is all original images not copyrighted.
Aelodau'r Tîm: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Cydnabyddiaeth Delweddau: This work is all original images not copyrighted.