MG Next Generation Cymhwysiad Cydymaith Modurol gan Star and Saic Oimt

Mae MG Next Generation Cymhwysiad Cydymaith Modurol gan Star and Saic Oimt yn enillydd uchel ei barch o'r 2024 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Rhyngwyneb.

AurRhyngwyneb· 2024

MG Next Generation Cymhwysiad Cydymaith Modurol

gan Star and Saic Oimt

Cleient: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Rhyngwyneb

53,370

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159578

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am MG Next Generation Cymhwysiad Cydymaith Modurol

Mae MG Next Generation yn gymhwysiad cydymaith i berchnogion ceir, wedi'i greu ar gyfer ffonau symudol ac oriorau clyfar. Mae'r cymhwysiad yn dod â sawl cymhwysiad rhanbarthol ynghyd yn un cynnyrch byd-eang. Gellir addasu nodweddion yn ôl lleoliad ac yn ôl model y cerbyd, fel bod pob perchennog yn derbyn set bersonol o offer. Dangosir model car tri dimensiwn y tu mewn i garej rithwir, ac mae teclynnau hecsagon yn dilyn hunaniaeth y brand. Mae modd gwestai yn caniatáu i bobl heb gar archwilio'r prif nodweddion cyn gwneud penderfyniad.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae MG Next Generation Cymhwysiad Cydymaith Modurol yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i MG Next Generation Cymhwysiad Cydymaith Modurol fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae MG Next Generation Cymhwysiad Cydymaith Modurol yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tagiau: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Technoleg Cynhyrchu: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Her Dylunio: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Ymchwil: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ysbrydoliaeth: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Hyd y Prosiect: up to 6 month, China
Llif Gweithrediad: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Aelodau'r Tîm: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Cydnabyddiaeth Delweddau: Star