Light - Discovering Umbria Llyfr Teipograffyddol gan Paul Robb

Mae Light - Discovering Umbria Llyfr Teipograffyddol gan Paul Robb yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Print.

EfyddPrint· 2020

Light - Discovering Umbria Llyfr Teipograffyddol

gan Paul Robb

Cleient: Salt & Pepper

Enillydd Gwobr Efydd A' Design Award yn y Categori Print

25,038

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #88176

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Light - Discovering Umbria Llyfr Teipograffyddol

Ar ôl daeargryn dinistriol 2016, roedd angen ail-leoli ei gyfathrebiadau yn Rhanbarth Umbria yn yr Eidal. Y catalog hwn yw'r siwrnai honno sy'n arddangos cyfoeth diwylliannol ardaloedd anhysbys o'r diriogaeth. Dyluniwyd pob un o'r tudalennau mynegai adrannau gan ganolbwyntio ar gyfleu'r adrodd straeon hynny. Er mai taith ffotograffiaeth o ddiwylliant ysgafn a nas gwelwyd yn bennaf ydoedd, mae rhan destunol y catalog wedi'i thrin i gydbwyso'r stori weledol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Light - Discovering Umbria Llyfr Teipograffyddol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Light - Discovering Umbria Llyfr Teipograffyddol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Light - Discovering Umbria Llyfr Teipograffyddol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensiynau a Phecynnu: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tagiau: Type/Font Design, Identity design, Catalog, Photography, Typography
Technoleg Cynhyrchu: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Her Dylunio: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Ymchwil: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Ysbrydoliaeth: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Hyd y Prosiect: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Llif Gweithrediad: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Aelodau'r Tîm: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Cydnabyddiaeth Delweddau: Photography copyright, Paul Robb & Marco Giugliarelli