The Cairo Citadel Kompania Identeco de Rana Galal

La dizajno The Cairo Citadel Kompania Identeco de Rana Galal estas tre estimata gajninto de la prestiĝa 2021 Fera A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

FeroGrafiko· 2021

The Cairo Citadel Kompania Identeco

de Rana Galal

Kliento: Rana Galal

Gajninto de Fera A' Design Award en la Kategorio Grafiko

9,140

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Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri The Cairo Citadel Kompania Identeco

La Kairo Citadelo estas kompania identeco kreita por historia loko en Egiptujo. La identeco baziĝas sur la temo de kontrasto, spegulita en la slogano Urbo de Kontrasto. Nigra kaj blanka estas la ĉefaj koloroj, kaj sekundara koloro aludas al historia evento okazinta interne de la citadelo. La dulingva emblemo estas prezentita en bloka formo, kiu povas esti dividita en du rektangulojn metitajn kontraŭ unu la alian, aludante al kultura ŝanĝo. Helvetica Neue estis elektita kiel la ĉefa tiparo pro ĝiaj simplaj geometriaj formoj. Signaro-sistemo estis poste evoluigita laŭ la sama koncepto.

La Agnosko

Pri la Fera A' Design Award

The Cairo Citadel Kompania Identeco estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke The Cairo Citadel Kompania Identeco estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. The Cairo Citadel Kompania Identeco estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensioj kaj Pakado: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Etikedoj: Logo, Branding, Signage system, Typography, Visual Identity
Produkta Teknologio: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Dizajna Defio: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Esplorado: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiro: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Projekta Daŭro: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Funkcia Fluo: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patentoj: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Teamanoj: none.