Pupstar Marka Identeco de Haolai Francis Zhou

La dizajno Pupstar Marka Identeco de Haolai Francis Zhou estas tre estimata gajninto de la prestiĝa 2021 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

ArĝentoGrafiko· 2021

Pupstar Marka Identeco

de Haolai Francis Zhou

Kliento: H. Design Studio

Gajninto de Arĝenta A' Design Award en la Kategorio Grafiko

42,472

Kontrolita Premiogajninto

Kontroli Premiostaton por #114266

Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Pupstar Marka Identeco

Pupstar estas marka identeco kreita por poziciiga teknologia kompanio kaj ĝia GPS-spurilo por dorlotbestoj. La emblemo kombinas simplajn ikonecajn formojn ĉerpitajn el piedspuro, hunda vizaĝo, mappinglo kaj navigada sago. La signo ligas dorlotbestojn kaj poziciigadon en unu rekonebla simbolo. Freŝaj kaj helaj koloroj donas al la identeco amikeman kaj energian tonon. Vizitkartoj, flugfolioj kaj aliaj papermaterialoj estas presitaj sur teksturita mata reciklita papero. La vida sistemo estas aplikata konsekvence tra ciferecaj platformoj, kun la celo helpi posedantojn eviti la perdon de siaj dorlotbestoj.

La Agnosko

Pri la Arĝenta A' Design Award

Pupstar Marka Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Pupstar Marka Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Pupstar Marka Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensioj kaj Pakado: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Etikedoj: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Produkta Teknologio: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Dizajna Defio: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Esplorado: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiro: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Projekta Daŭro: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Funkcia Fluo: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Teamanoj: Brand Design: Haolai Francis Zhou