Flowering Street Bonfara Marka Identeco de Mingjun Jiang

La dizajno Flowering Street Bonfara Marka Identeco de Mingjun Jiang estas tre estimata gajninto de la prestiĝa 2021 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2021

Flowering Street Bonfara Marka Identeco

de Mingjun Jiang

Kliento: Monka Design

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

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Kontrolita Premiogajninto

Kontroli Premiostaton por #121372

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Flowering Street Bonfara Marka Identeco

Flowering Street estas bonfara marka identeco kreita por subteni senhejmulojn en Londono. La marko lasas senhejmajn vendistojn gajni enspezon per vendado de floroj laŭ ordinaraj merkataj prezoj, anstataŭ dependi de donacoj. La formo de la emblemo estas inspirita de stratsignoj en Londono, aludo al la termino strataj amikoj uzata inter homoj kiuj dormas ekstere. Ĉiu bukedo da floroj estas envolvita en kolektitaj malnovaj ĵurnaloj, ligita per natura kanaba ŝnuro kaj akompanata de dankokarto. Reciklebla naturaj materialoj tenas la pakadkostojn malaltaj, tiel ke pli da vendistoj povas esti subtenataj.

La Agnosko

Pri la Bronza A' Design Award

Flowering Street Bonfara Marka Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Flowering Street Bonfara Marka Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Flowering Street Bonfara Marka Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensioj kaj Pakado: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etikedoj: charity, homeless, London, branding, visual, identity, flower
Produkta Teknologio: Flowers sold by the homeless.
Dizajna Defio: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Esplorado: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiro: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Projekta Daŭro: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Funkcia Fluo: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentoj: none
Teamanoj: Mingjun Jiang
Bildaj Kreditoj: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019