Before the Midnight Hour Meblarilustraĵoj de Martin Reznik

La dizajno Before the Midnight Hour Meblarilustraĵoj de Martin Reznik estas tre estimata gajninto de la prestiĝa 2022 Ora A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

OroGrafiko· 2022

Before the Midnight Hour Meblarilustraĵoj

de Martin Reznik

Kliento: Martin Reznik Illustration

Gajninto de Ora A' Design Award en la Kategorio Grafiko

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Koloroj

La Dezajno

Pri Before the Midnight Hour Meblarilustraĵoj

Serio de nigrablankaj ilustraĵoj komisiitaj fare de Marc Krusin kaj havantaj liajn plej elstarajn meblardezajnojn por Knoll kaj Desalto. Inspirita de bildstrioj kaj noir-kinejo, la projekto rompas la konvenciojn de mebla ilustrado alportante rakonton al la scenoj, uzon de troiga perspektivo kaj malbonhumora noir-estetiko. La manko de homa ĉeesto kaj disaj objektoj aldonas elementon de mistero kaj suspenso al la rakonto, dum la protagonisto estas rivelita en surprizfino. Ĉiuj bildoj estis desegnitaj ciferece en Adobe Photoshop per Wacom Cintiq-tablojdo.

La Agnosko

Pri la Ora A' Design Award

Before the Midnight Hour Meblarilustraĵoj estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Before the Midnight Hour Meblarilustraĵoj estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Before the Midnight Hour Meblarilustraĵoj kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensioj kaj Pakado: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etikedoj: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Produkta Teknologio: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Dizajna Defio: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Esplorado: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiro: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projekta Daŭro: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Funkcia Fluo: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Bildaj Kreditoj: All illustrations: Martin Reznik, 2021