La dizajno ACP Alpha Container Pictures Firmaa Identeco de Julia Hell estas tre estimata gajninto de la prestiĝa 2017 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.
ArĝentoGrafiko· 2017
ACP Alpha Container Pictures Firmaa Identeco
de Julia Hell
Kliento: Alpha Container Pictures
Gajninto de Arĝenta A' Design Award en la Kategorio Grafiko
Kontrolita Premiogajninto
Kontroli Premiostaton por #53240La Dezajno
Pri ACP Alpha Container Pictures Firmaa Identeco
ACP Alpha Container Pictures estas firmaa desegno kreita por filmproduktejo situanta en Berlino. La emblemo kombinas la mallongan formon ACP kun la kompleta firmanomo. Du tipografiaj tiparoj estas uzataj, ŝablona tiparo de la speco aplikata sur kargokonteneroj kaj teknika egallarĝa tiparo simila al skribmaŝinaj literoj. La emblemo ankaŭ enkondukas la koloraron, kiu aperas sur presitaj komercaj dokumentoj kaj sur la retpaĝaro. La leterpapero mezuras 210 per 297 milimetrojn kaj la vizitkarto 55 per 85 milimetrojn. La adaptiĝema retpaĝaro malfermiĝas kun tutekrana videa enhavo.
La Agnosko
Pri la Arĝenta A' Design Award
ACP Alpha Container Pictures Firmaa Identeco estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke ACP Alpha Container Pictures Firmaa Identeco estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. ACP Alpha Container Pictures Firmaa Identeco estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Malantaŭ la Dezajno
Gazetara Dosiero
Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.
- Unikaj Ecoj
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensioj kaj Pakado
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Etikedoj
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Produkta Teknologio
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Dizajna Defio
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Esplorado
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiro
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Projekta Daŭro
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Funkcia Fluo
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patentoj
- None
- Teamanoj
- Full-Stack Web Development: Jannis Hell
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