Optics and Chromatics Ekspozicia Afiŝo de Timea Andoka

La dizajno Optics and Chromatics Ekspozicia Afiŝo de Timea Andoka estas tre estimata gajninto de la prestiĝa 2018 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

ArĝentoGrafiko· 2018

Optics and Chromatics Ekspozicia Afiŝo

de Timea Andoka

Kliento: Timea Andorka

Gajninto de Arĝenta A' Design Award en la Kategorio Grafiko

66,192

Kontrolita Premiogajninto

Kontroli Premiostaton por #58492

Malkovru Nun Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Optics and Chromatics Ekspozicia Afiŝo

La titolo Optics and Chromatic rilatas al la debato inter Goethe kaj Newton pri la naturo de koloroj. Ĉi tiu debato estas reprezentata de la kolizio de la du literformaj komponaĵoj: unu estas kalkulita, geometria, kun akraj konturoj, la alia dependas de la impresionisma ludo de buntaj ombroj. En 2014 ĉi tiu dezajno servis kiel kovrilo por Pantone Plus Series Artist Covers.

La Agnosko

Pri la Arĝenta A' Design Award

Optics and Chromatics Ekspozicia Afiŝo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Optics and Chromatics Ekspozicia Afiŝo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Optics and Chromatics Ekspozicia Afiŝo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensioj kaj Pakado: original poster size: 70×100 cm
Etikedoj: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Produkta Teknologio: paper, coloured plastic sheet, light, shadow
Dizajna Defio: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Esplorado: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiro: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Projekta Daŭro: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Funkcia Fluo: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Teamanoj: Art director, graphic design, type design and paper craft: Tímea Andorka