La dizajno The Passion of the Card Leadlight Series Mem-Promocio de Rebecca Burt estas tre estimata gajninto de la prestiĝa 2020 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.
BronzoGrafiko· 2020
The Passion of the Card Leadlight Series Mem-Promocio
de Rebecca Burt
Kliento: Flexicon
Gajninto de Bronza A' Design Award en la Kategorio Grafiko
Kontrolita Premiogajninto
Kontroli Premiostaton por #90602La Dezajno
Pri The Passion of the Card Leadlight Series Mem-Promocio
Vitraloj estas belaj kiam lumigita de la suno kaj ankaŭ unika maniero montri ĉi tiun desegnon kaj presan procezon. Ĉi tiuj komercaj kartoj estas preskaŭ fabrikitaj. Silka ekrano presita sur klara mola stoko kaj sekigis unu koloron samtempe. Klaraj areoj estas traktataj kiel koloro malŝlosanta la plenan projektan potencialon de la stoko. Perlasa sigelo kaj UV-superplenigo kompletigas la procezon kaj kreas kompleksajn efikojn. La dezajno vere ekestas, kiam la kartoj tenas sin al fenestro.
La Agnosko
Pri la Bronza A' Design Award
The Passion of the Card Leadlight Series Mem-Promocio estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke The Passion of the Card Leadlight Series Mem-Promocio estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. The Passion of the Card Leadlight Series Mem-Promocio bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.
Malantaŭ la Dezajno
Gazetara Dosiero
Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.
- Unikaj Ecoj
- These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
- Dimensioj kaj Pakado
- Stock is clear PVC plastic. Width 55mm x Height 90mm.
- Etikedoj
- Brand Identity, Business Card, Screenprinting, Graphic Design
- Produkta Teknologio
- Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
- Dizajna Defio
- The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
- Esplorado
- I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
- Inspiro
- The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
- Projekta Daŭro
- Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
- Funkcia Fluo
- Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
- Teamanoj
- Evan Reiman.
- Bildaj Kreditoj
- Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography
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