Gan Song Marka Vida Identeco de Biwei Zhu

La dizajno Gan Song Marka Vida Identeco de Biwei Zhu estas tre estimata gajninto de la prestiĝa 2020 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

BronzoGrafiko· 2020

Gan Song Marka Vida Identeco

de Biwei Zhu

Kliento: Gan Song

Gajninto de Bronza A' Design Award en la Kategorio Grafiko

12,813

Kontrolita Premiogajninto

Kontroli Premiostaton por #98901

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Gan Song Marka Vida Identeco

Gan Song estas marka vida identeco kreita por speciala marko el la Mayang-regiono de Ĉinio. La desegno estas inspirita de la loka pejzaĝo kaj de la Miaokulturo. Delikataj linioj de diversa dikeco formas la formon de la montoj kaj de la Rivero Jinjiang. Ridetanta knabino en Miao-vesto reprezentas rikolton kaj esperon. La identeco estas aplikata al broŝuroj, kartoj, koverto, pakaĵoj kaj ekstera reklamado, per foliopresado, reliefpresado, lasertranĉado kaj orumado. Ĉiuj motivoj estas vektorigitaj, tiel ke la identeco povas esti presita en ajna grandeco.

La Agnosko

Pri la Bronza A' Design Award

Gan Song Marka Vida Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Gan Song Marka Vida Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Gan Song Marka Vida Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensioj kaj Pakado: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Etikedoj: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Produkta Teknologio: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Dizajna Defio: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Esplorado: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiro: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Projekta Daŭro: The project started and finished in 2019 in Changsha City,China
Funkcia Fluo: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patentoj: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Teamanoj: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Bildaj Kreditoj: Wilbur Studio