Viktoria Marchev

Viktoria Marchev Hungarian native New-York based fashion designer launched her brand mainly focusing on women’s swimwear. Since 2014 she has been experimenting with new technologies and she has created molded pieces of silicone rubber, a versatile material, which supports her sci-fi ambience concepts.

The original concept of switching from textile based materials to liquid silicone rubber was to minimize waste during the creative process. The casting-molding-pouring technology requires detailed design but allows more precise definition of the necessary material amount. The liquid substance allows the artist to accurately calculate the fluid ounces and make it all part of the final artwork. This technology also resonates with multiple important features the designer considers to important in her designs, including but not limited to 3D patterns, uniquely designed garments, the possibility of mass production with high level of accuracy, flexibility and structure simultaneously.