Disainilahendus Zhuliguan Hote Hotelli Logo, mille autor on Zhongxiang Zheng, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2021

Zhuliguan Hote Hotelli Logo

disainer: Zhongxiang Zheng

Klient: Zhongxiang Zheng

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Zhuliguan Hote Hotelli Logo

Zhuliguan on temaatiline hotell, mis keskendub bambusekultuurile. Muster näeb välja nagu bambus ja pääsukesed, mistõttu inimesed ootavad uue teekonna algust. Logo esitleb arengut eimillestki millekski, mis algselt pärineb filosoofilisest taoismist. Selle muutus kannab traditsioonilise hiina taoismi filosoofiat "Tao-st sünnib üks. Ühest, kahest; kahest kolmest; kolmest kolmest loodud universum", mis tähendab "Tao tee järgib loodust".

Tunnustus

Auhinnast Rauaauhind A' Design Award

Zhuliguan Hote Hotelli Logo on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Zhuliguan Hote Hotelli Logo peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Zhuliguan Hote Hotelli Logo on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Mõõtmed ja pakend: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Sildid: Brand , Research , Hotel , Logo , Culture
Tootmistehnoloogia: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Disainiülesanne: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Uurimistöö: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiratsioon: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Projekti kestus: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Tööprotsess: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patendid: Trademark (2019) Zhongxiang Zheng
Piltide autorid: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.