Disainilahendus Three Emotions Brändi identiteet, autor Tsuyoshi Omori

Disainilahendus Three Emotions Brändi identiteet, mille autor on Tsuyoshi Omori, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2021

Three Emotions Brändi identiteet

disainer: Tsuyoshi Omori

Klient: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Three Emotions Brändi identiteet

Kolm Emotsiooni on brändi identiteet, mis on loodud Jaapani mittetulundusühingule. Organisatsioon tegutseb selle nimel, et Hanseni tõve sanatooriumid lisataks UNESCO maailmapärandi nimekirja. Logo ühendab kolm piktogrammi, mis väljendavad piina, kurbust ja lootust. Iga piktogrammi suu on paigutatud silla kujuliseks, mis on loetav ka kui täht H. Sild viitab tegelikule sillale, mis on ehitatud saarele, kus asuvad kaks sanatooriumi. 594 x 841 millimeetri suurused plakatid on välja pandud lasteaedades, koolieelsetes lasteasutustes ja haiglates.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Three Emotions Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Three Emotions Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Three Emotions Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Mõõtmed ja pakend: Poster: Width 594mm x Height 841mm
Sildid: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Tootmistehnoloogia: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Disainiülesanne: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Uurimistöö: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiratsioon: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Projekti kestus: This logo was released in May 2019, updated in April 2020.
Tööprotsess: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patendid: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Meeskonnaliikmed: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Piltide autorid: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.